Alejandra Valencia Marketing and Business Development Manager


As the Marketing and Business Development Manager, Alejandra works closely with Watson Goepel LLP’s leadership team to create valuable marketing plans for the firm and its different practice areas. She also works individually with each lawyer to create customized growth strategies to help them reach their business goals.

Prior to joining Watson Goepel in 2022, Alejandra was the Marketing Coordinator at a renowned boutique Personal Injury firm located in Vancouver. She also has previous experience coordinating the launch of national and local advertising campaigns at one of the top advertising agencies in Mexico, and as a Digital Marketing Coordinator at a beloved local company in BC.

Alejandra brings almost a decade of experience strategizing, planning, executing, and measuring marketing tactics and multiple advertising projects. This gives her a unique mix of skills that help her navigate the exciting challenges of working at a multi-service law firm that offers both business and personal solutions.

In her spare time, Alejandra enjoys spending time outdoors, reading, and going to comedy shows.


  • Technologist Degree in Computer Science and IT, CETI, Mexico (2011)
  • Bachelor’s Degree in Advertising, UNIVA, Mexico (2014)
  • Marketing Management Diploma Program, Douglas College, New Westminster, BC (2020)

Professional and Community Affiliations

  • Member, Legal Marketing Association.
  • Member, BC Legal Management Association.